Poker Perambulation

Dreams can give us a great future. The premise is simple. Execution is a bear. You can build it and they won’t come.

I am not opposed to green energy. I’d love to see it happen. At some point there will be no choice. But it isn’t about terror or carbon banking.

The current situation is the old flawed business plan. Remember the internet bubble?

Actually, that one worked out fairly well. It wasn’t the idea was wrong.  It was that the majority of business plans weren’t based on reality. Those business were eaten. What was left was the bones and the bones were such that business and population were able to use it to obtain their goals instead of being stuck with things they didn’t particularly want but had some business idea attached.

Human nature hasn’t changed much since we figure out fire. We look for something that improves our lives. Its cost to the community is ancillary. The main operative in the decision tree is the value we see to us. Altruism comes after this fact.

It doesn’t have to work well. It just has to work to the degree we see the benefit. Microsoft has long proven this premise.

Green energy from the various sources increases cost. We can get energy for our needs. Telling us that the cost is necessary to our well being doesn’t fly. We see that it impacts the economy in a way to cause use added cost without perceived benefit.

Green vehicles are nice to a point. We can decide to not replace the SUV with its next incarnation but buy a vehicle with greater fuel economy. This isn’t acceptable to those with a green agenda. They tell us we need an all electric vehicle. Current range for those is about 100 miles. The majority will say WTF, I drive further than that at will. Even if it solved 90% of my driving, that other 10% is a deal breaker.

To get us to see their light, greens spout their facts. We recognize their vested interest and see them as skewed. Even if we’re willing to accept a major portion, we’ll let the other guy do it and stay fat, dumb, and happy.

Everything being done is done for the wrong reasons and without anything to sell us on our benefit. Lip service to their goals is easy. Maybe we recycle a bit or nod our heads. And then we do what will benefit us.

All is not lost here. Even the big energy companies with their vested interest are seeking alternatives. Those alternatives will be to their benefit with success. But, more important, they are doing it with the thought that we’ll buy their new, improved mouse trap. And, when we see the benefit, we will. Then, and only then, will green matter across the population.

Unfortunately, the current governmental environment is working toward the other end of those marketing goals. Yes, they can lead us to the water but, as the saying goes, they won’t make us drink. And, to pound home another truism, we only go where the grass is greener.  Yup, only when they’ve actually built it will we come.

And, if you think I’m wrong, I’ll offer you your own theme song from my era.

ADDENDUM:

In 2004 Mark Zuckerberg, a nerdy misfit on Harvard’s campus, was building what was then called the TheFacebook.com in his Harvard room.

He was explaining to a friend he was compiling a database of Harvard students.

“I have over 4000 emails, pictures, addresses,” Zuckerberg wrote. His friend replied: “What? How’d you manage that one?” Zuckerberg: “People just submitted it. I don’t know why. They ‘trust me’,” adding: “Dumb f . . ks.”

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